"Design is a way of life, a point of view. It involves the whole complex of visual communication." [Paul Rand]

BDL is a design laboratory specializing in the practice and research of visual communication design strategies. 


Blum Design Laboratory is a visual communication / design studio specializing in the practice and research multidisciplinary design. Founded by Shayna T. Blum, MFA: Design & Technology and Assistant Professor of Graphic Design, the laboratory offers client consultation and visual communication / design projects in:

  • Advertising
  • Cross - Cultural Advertising
  • Typography 
  • Brand Identity
  • Multilingual Design
  • Responsive Web Design
  • User Experience Design