Israeli Linguistic Landscape and Contemporary Hebrew Typography

 

Abstract: Typography is written language presented in aesthetic form to visually communicate a message to a public audience. Within the state of Israel, the typography of public spaces presents a unique situation in which bilingual and multilingual signs are common within the linguistic landscape. This paper reflects the concepts of contemporary multilingual typography within Israeli urban landscape by offering discourse in the history, purpose and aesthetics of Israeli typographic design. The paper includes discussions with three Israeli designers who describe their perspectives in Israeli multilingual typographic design.

 

Key words: Typography, Visual Communication, Linguistic Landscape